The Marketing Code Authority (MCA) is pleased to announce the appointment of Dr Belinda Meyer as its new Executive Officer.
A pharmacist by profession, Dr Meyer brings extensive regulatory expertise together with valuable international experience that will further strengthen the MCA’s leadership and its commitment to promoting ethical standards within the healthcare sector.
Dr Meyer succeeds Val Beaumont, who, over the past decade, has played a pivotal role in strengthening the MCA and elevating the importance of ethical and legally compliant advertising and promotion of medicines across the industry. Val will continue to contribute to the organisation as Technical Adviser, providing strategic guidance and technical expertise on a part-time basis.
As the regulatory landscape governing the advertising and promotion of health products in South Africa continues to evolve, compliance expectations have become increasingly rigorous, presenting new challenges for many organisations. Against this backdrop, the MCA’s role in supporting members to achieve and maintain the highest standards of ethical and legal compliance—aligned with international best practice—is more important than ever.