ethical marketing leadership for health products

Enforcement is hindered by the
lack of a regulatory framework

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The best interests of the patient/consumer
should come first in health product selection

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There is a need for rules of engagement
for marketing and selling activities

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Choice of health products should be on
their merits and not based on inducements

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Latest news
Project 18C Vision for Ethical MarketingRead more
India published compulsory industry ethical Code for medicines promotionRead more
MCA Sanction Policy document for breaches of the MCA Code in reviewRead more
SAHPRA Medicines Online Directory for OTCs LinkRead more
MCA updates Marketing Code. Latest version 16 approved at MCA AGM July 2023Read more
About the MCA
The Marketing Code Authority (MCA) is a non-profit self-regulatory body with voluntary membership drawn from manufacturers of medicines, medical devices and in vitro diagnostics (IVDs). The MCA’s Code of Marketing Practice lays down ethical rules for the marketing of medicines by its members.
to download a copy of the MCA Code and Guidelines
View below documents relating to POPI Act
(Protection of Personal Information Act)
what we stand for 90 members Ethical marketing Become a member Funded by our members Adjudicate complaints
HCPs Led by a board Code of marketing practice Support for service providers

The MCA Code of Marketing Practice promotes the independence of healthcare practitioners (HCPs) in directing patient care.

HCPs can complete the MCA online competency assessment to obtain ethics CPD points.

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