ethical marketing leadership for health products

MCA's Code of Marketing Practice

The MCA’s Code of Marketing Practice provides ethical guidance on the promotion, to both health care professionals and consumers, of medicines, medical devices and IVDs (In-Vitro Diagnostics). Guidelines support Code interpretation and application.

Code and Guidelines for Interpretation

Click hereto download Marketing Practice v11 and Guidelines v9

Click hereto download Sanctions policy document

Click hereto download the MCA Constitution

Code Technical Advisory Committee (CTAC) makes technical recommendations with respect to the Code and supports training and other initiatives. CTAC processes are guided by agreed “rules of engagement”..

Click hereto download CTAC Rules of engagement document

Click hereto download current CTAC Committee document

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